Leading Jewelry Retailers Urge Mining Industry to Clean Up Dirty Gold
From the press release:
The New York Times ad features a heart-shaped locket with images depicting the environmental and human toll of gold mining, and the headline “There's nothing romantic about a toxic gold mine.” The ad then names both the retail jewelry “leaders,” that have made in-principle commitments to sourcing more responsibly produced gold and those “laggard” companies that have not yet done so. The “laggard” retailers identified by the campaign are Rolex, JCPenney, Wal-Mart, Fred Meyer Jewelers, Whitehall Jewellers, Jostens, QVC, and Sears/Kmart.