No Dirty Gold Valentine’s Day Fact Sheet

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Quick facts about gold mining, the U.S. jewelry market, and the Golden Rules

From the fact sheet

  • As of Feb 6, 2014, 104 retailers have taken the important step of signing on to the No Dirty Gold campaign’s “Golden Rules” for more responsible sourcing of precious metals.
  • The Golden Rules jewelers represent $9.2 billion in US jewelry sales or 13 percent of the US jewelry market, and include 8 of the top 10 retail jewelers in the US.
  • US jewelry sales in 2012 totaled $71.3 billion.
  • Globally, jewelry demand accounts for the equivalent of about 43percent of mine production.
  • Consumers were expected to spend $4.4 billion on jewelry for Valentine’s Day last year, 20% of all Valentine’s Day gifts were jewelry.