Walmart should drop “Love, Earth” jewelry label — it’s dirty gold

February 26, 2011 • Scott Cardiff

A coalition of civil society groups today called on Walmart to suspend its "Love, Earth" jewelry label following further revelations that the line of jewelry is harmful greenwash.

An investigation in the Broward-Palm Beach and Miami New Times showed that Walmart's "Love, Earth" jewelry line comes at the cost of workers' rights, health, and safety, and at the cost of communities and the environment around the mines. The jewelry line claims to be from responsible sources but is made under oppressive labor conditions and with gold and silver from polluting mines in Nevada and Utah.

The Western Shoshone Defense Project and Great Basin Resource Watch joined EARTHWORKS in sending a letter to Walmart. The letter calls on Walmart to drop the Love, Earth label until the jewelry line has independent, third party verification that it complies with the Golden Rules for responsible sourcing, and has properly consulted with affected communities and civil society about responsible sourcing.


Tell Walmart to stop the greenwash and drop ‘Love, Earth’ jewelry.

January 22, 2011 • Alan Septoff

We put out an action alert today, urging people to tell Walmart that its 'Love, Earth' is jewelry greenwash

Join EARTHWORKS, Great Basin Resource Watch, and the Western Shoshone Defense Project in calling upon Walmart to suspend its 'Love, Earth' brand of jewelry.

We've taken these steps only after a good piece of investigative journalism confirmed fears that EARTHWORKS and others have had for years:  without independent oversight -- ala FSC-certified wood -- a company's claim of responsibility simply can't be trusted.  Or to phrase it more gently (and famously): "trust but verify".

So, please write a letter to Walmart CEO Mike Duke, and let him know that 'Love, Earth" jewelry is loving of neither the earth nor its workers.



Walmart’s ‘Love, Earth’ Jewelry is Dirty Gold

January 12, 2011

EARTHnotes #3.1

January 10, 2011

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“Love, Earth” Wal-Mart jewelry — not so Loving

January 5, 2011 • Scott Cardiff

A new investigation in the Broward-Palm Beach and Miami New Times has shed more light on Wal-Mart's "Love, Earth" jewelry line, and it's not looking so Lovely. In fact, the jewelry's looking rather like dirty gold: it comes at a great cost to jewelry factory workers and to the environment and communities around the mines.


EARTHWORKS Letter to Wal-Mart on Love, Earth

August 26, 2009

In 2009, EARTHWORKS sent a letter to Wal-Mart to urge the company to rectify the problems with their sourcing and standards for the *Love, Earth* line of jewelry.

Media Releases

No Dirty Gold Campaign Statement on Wal-Mart’s Love, Earth Initiative

July 21, 2008 • No Dirty Gold campaign
As a signatory to No Dirty Gold's Golden Rules criteria for more responsible metals sourcing, Wal-Mart has committed to move its precious metals sourcing to mines that meet these criteria. We are hopeful that this new initiative is a first… More »

Frequently Asked Questions about the No Dirty Gold campaign’s New York Times ad

February 14, 2006 • No Dirty Gold campaign

The No Dirty Gold campaign has run a full-page ad in the New York Times recognizing the leadership of eight retail firms: Zale Corp, the Signet Group, Tiffany & Co., Helzberg Diamonds, Fortunoff, Cartier, Piaget, Van Cleef & Arpels.