Media Releases

Envelope Please: Earthworks’ No Dirty Gold Wins Top Honor at the BENNY Awards

October 20, 2011 • Earthworks

SAN FRANCISCO, Oct. 20 – No Dirty Gold, a campaign by Earthworks to get jewelry retailers  to reject irresponsibly mined precious metals, took top honors at the 2011 BENNY Awards, given for outstanding achievement in advancing corporate ethics.

The awards were announced this week by the Business Ethics Network, which since 1995 has honored victories in corporate campaigns by non-profit activist groups. No Dirty Gold not only won the 2011 BENNY from Business Ethics Network’s judges, but also the People’s Choice Award, determined by popular vote conducted online.

EARTHblog teams up with the No Dirty Gold campaign!

March 24, 2011 • Payal Sampat

In recent months, tens of thousands of activists from, the world's fastest growing platform for social change, have lent their voices to the No Dirty Gold campaign's efforts to clean up irresponsible mining and are calling on jewelry retailers to provide alternatives to dirty gold.

Here s what Ben Rattray, Founder and CEO of had to say about US mega retailer Target s decision to sign on to the Golden Rules:

It's been incredible working with Earthworks, Target, and the over 20,000 members who have supported this commitment to responsible gold. This victory speaks to the power of collective consumer demand for ethically-produced goods. We expect this grassroots momentum to continue to other jewelry retailers who will pledge to follow the 'Golden Rules'.

All of us at the No Dirty Gold campaign extend our thanks to members for supporting our efforts and we re looking forward to continuing to collaborate in the months to come.

For more information:


Target says NO to dirty gold

March 24, 2011 • Alan Septoff

The third-largest retail chain in the US, Target, has signed on to the No Dirty Gold campaign s "Golden Rules" for more responsible metals mining.

In doing so, Target send a clear message to its consumers and suppliers that it wants nothing to do with dirty gold.

Target is proud to be part of the No Dirty Gold campaign, said Tim Mantel, president, Target Sourcing Services.

Target is one the top 10 retailers of jewelry in the country, and its support could provide a huge boost in the effort to clean up gold mining. More than 70 other jewelry retailers with combined US sales of more than $13.5 billion - nearly a quarter of the US market - have signed on to the campaign thus far.

Media Releases

Target Says ‘No’ to Dirty Gold

March 24, 2011

WASHINGTON, D.C., March 24 -- Target, the third-largest retail chain in the U.S., has joined 72 other jewelry retailers worldwide in pledging to shun gold from irresponsible mining and seek cleaner sources of gold and precious metals.

Minneapolis-based Target Corp. (NYSE: TGT) becomes the 73rd signer of the Golden Rules, a set of social, human rights, and environmental criteria for more responsible mining of precious metals from the No Dirty Gold campaign. Target ranks No. 10 among U.S. jewelry retailers with 2009 sales of about $450 million. The Golden Rules have now been signed by eight of the top 10 jewelry sellers in the country, with combined annual sales of more than $13.5 billion, about a quarter of the total U.S. jewelry market.

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The deadly weight of leaded gold in Nigeria

June 12, 2010 • Scott Cardiff

A tragedy for communities in northern Nigerian has revealed some of the hidden costs of gold jewelry.  Over 160 people, mainly children, have died in Nigeria from exposure to lead released by small-scale gold mining. Looks like Zamfara state in Nigeria is another place where gold is tinged with the blood of poisoned communities.


Target yanks farmed salmon, will only sell wild Alaska salmon

January 28, 2010 • Alan Septoff

This is great news for Bristol Bay, and the fisherfolk and communities that rely upon it.

Media Releases

Leading Retailers Pledge Their Gold Jewelry Will Sparkle Responsibly

February 8, 2007 • Earthworks

WASHINGTON, DC --- This Valentine's season, 11 jewelry retailers are announcing their support for the No Dirty Gold campaign's Golden Rules criteria for more socially and environmentally responsible mining, bringing the total number of jewelry retailers supporting the Golden Rules up to 19. The list includes 7 of the 10 largest U.S. retailers of jewelry, and represents about 22 percent of the country's total jewelry market. The companies added to the list this year are: Fred Meyer and Littman Jewelers, Ben Bridge Jeweler, Wal-Mart, QVC, Birks & Mayors, Commemorative Brands (parent company of Balfour, ArtCarved, and Keystone class rings brands), Brilliant Earth, Leber Jeweler, TurningPoint, Boscov's and Michaels Jewelers.